The most important activity for making your blog successful is promoting your posts. There is one problem with promotion though: it’s a lot of work. This means you want to make sure that you get the most from your promotion efforts. Here are two suggestions for doing this:
Make Your Headlines Irresistible
When you submit your content to other platforms, the first thing that people look at is your headline. Their decision to read further (or click on the link going to your content) will depend on your headline’s effectiveness. How do you write headlines that get more clicks and get more people to read your content?
You start by not automatically going with the first idea that pops into your head. Write it down of course, but brainstorm more headline ideas. When you have a list of candidates, play with and modify the best ones. Avoid passive voice in their construction and include the pain or passion points of your audience.
When you have two headlines with equal merit, always choose the shorter one. Besides being less wordy, shorter headlines simply fit better in most viewing devices. In addition, many content platforms place character restrictions on headline length. Also note the headline character limit in Google’s search results.
Use the 80-20 Rule
There are many traffic sources such as forums, video sites, social media sites, podcast sites, slide show sites, tutorial sites, and other blogs. Most bloggers don’t have the time or resources to run effective promotional campaigns on all of them. How do you choose which to focus on then? You might first go with the best candidates that others have found success with. Once you have enough traffic data, identify the few winners that bring the majority of your traffic. Focus more of your resources and effort on these and less on the others.
How do we know that most of your traffic will come from just a few of your campaigns? Because of the 80-20 rule. This rule, also known as the Pareto Principle, states that 80% of your results will come from 20% of your efforts. The exact percentages don’t always have an 80-20 split, but the essence of the rule is correct in that the fruit of your labor will be unevenly divided.
Rather than fight against this natural tendency of things, go with the flow and reallocate some resources away from the poorly performing campaigns and into the 20% that are bringing in 80% of your traffic. In short, a simple reallocation of resources will produce a substantial traffic increase.